Privacy Policy

Applicant Privacy Notice – BUSH KIDS INTERNATIONAL

Last updated: 01.10.2026

1. Who we are
GMarsh TV Ltd. (“GMarsh TV”, “we”, “us” or “our”) is producing BUSH KIDS INTERNATIONAL for RTÉ. We are the data controller for the personal data collected and used to administer applications and carry out the casting process described in this notice. We can be contacted at:

2. Who this notice applies to
This notice applies to parents or guardians who submit an application and to each child included in an application. A parent or guardian should complete and submit the application on the child’s behalf.

Information for children
Your parent or guardian is sending us information so that we can consider whether you might take part in BUSH KIDS INTERNATIONAL. We will use it only for the casting and production purposes explained below. You or your parent/guardian can ask us questions using the contact details above.

3. What information we collect
We will collect:

  • the parent’s or guardian’s name, postal address and telephone number;
  • the child’s name and age;
  • the casting video submitted by the parent or guardian;
  • information contained in the application form or casting video that the parent/guardian and/or child chooses to provide;
  • communications with the parent/guardian and/or child about the application, casting or production; and
  • if the child is selected, additional information reasonably required for participation, production and safeguarding, as explained at that stage and in any applicable contributor documentation.
Please keep information relevant
Please do not include unnecessary sensitive information in the application or casting video. If health, disability, racial or ethnic origin, religious beliefs or other special category information is needed for participation or safeguarding, we will explain why it is required and identify an appropriate legal basis before using it.

4. How and why we use the information
We may use the information to:

  • receive, review and administer applications;
  • assess whether a child may be suitable to take part in the programme;
  • contact the parent or guardian about the application and casting process;
  • manage shortlisting, selection and any recasting requirements;
  • plan and produce the programme where an applicant is selected;
  • support the welfare and safeguarding of children involved in the production;
  • maintain appropriate production, compliance and security records; and
  • establish, exercise or defend legal claims, or comply with legal and regulatory obligations, where necessary.

5. Our legal bases
We rely on the following legal bases under Article 6 GDPR:

  • Application and casting administration: Article 6 (1) (a) – Consent – by sending us the application, the parent/guardian and their child are consenting to us processing their data. We use this data to receive, review and administer applications; and assess whether a child may be suitable to take part in the programme.
  • Steps taken at the request of the parent/guardian before entering into an agreement, and performance of any contributor agreement: Article 6 (1) (b) necessary to enter into a contract – where information is sent to us to enter into a contract, we process this information to allow us to do so. We use this data to contact the parent or guardian about the application and casting process; manage shortlisting, selection and any recasting requirements; and plan and produce the programme where an applicant is selected.
  • Legal or regulatory compliance: Article 6 (1) (c) – necessary for a legal obligation where processing is necessary to meet a specific legal obligation. We use collected data to support the welfare and safeguarding of children involved in the production; maintain appropriate production, compliance and security records; and respond to requests from public authorities or regulators, or as required by law or court order, in any country.
  • Legal claims: Article 6 (1) (f) – legitimate interest – it is in our legitimate interest to seek legal advice and to protect ourselves, our clients or others in legal proceedings. We use collected data to administer and assess casting applications, supported by an appropriate legitimate interests, assessment and taking into account the fact that the applicants are children. We also use this data to establish, exercise or defend legal claims, or comply with legal and regulatory obligations, where necessary.

If we require information for the purposes of performing a contract with a parent/guardian and/or their child and they fail to provide this information, or if the information that is provided is not accurate, we may not be able to perform the contract we have or are trying to enter into. Where special category personal data is required, we will also identify and document a condition under Article 9(2) GDPR. This may include explicit consent in appropriate circumstances, but the condition must be confirmed for the relevant processing. Where we rely on explicit consent, it may be withdrawn at any time, without affecting processing already carried out lawfully before withdrawal.

6. Who receives the information
Access within GMarsh TV will be limited to people who need the information for casting, production, safeguarding, administration, legal or compliance purposes. GMarsh TV may share information about applicants selected to participate with RTÉ for production purposes. RTÉ will use any personal data it receives as an independent data controller for its own activities, including commissioning, editorial oversight, legal and regulatory compliance, publication, hosting, streaming, distribution, promotion, safeguarding and complaints handling, as applicable. We may also disclose information where required by law, to regulators or law enforcement bodies, or where necessary to establish, exercise or defend legal claims.

7. International transfers
Personal data collected as part of the application and casting process will not be transferred outside the EEA. If you are selected to participate in a production taking place outside the EEA, you will be provided with further information about the processing of your personal data and any applicable international transfers before that processing takes place.

8. How long we keep the information
We will retain applicant information, including casting videos, for three years beginning October 1st 2026 to cover the lifetime of the project and possible recasting needs. At the end of that period, we will securely delete or anonymise the information unless we need to retain particular information for a longer period to comply with law or to establish, exercise or defend legal claims. RTÉ will retain any information it receives in accordance with its own retention requirements and only for as long as necessary for the relevant purpose.

9. Data protection rights
Depending on the circumstances and the legal basis used, the parent/guardian or the child may have the right to:

  • ask for access to personal data;
  • ask us to correct inaccurate or incomplete personal data;
  • ask us to erase personal data;
  • ask us to restrict how personal data is used;
  • object to processing based on legitimate interests;
  • receive certain personal data in a portable format where the right applies; and
  • withdraw consent at any time where we rely on consent.

These rights are not absolute and may not apply in every case. To exercise a right, we can be contacted using the details in section 1. We may need information to verify the requesting individual’s identity and authority to make the request.

10. Complaints
If you have concerns, please contact GMarsh TV first using the details in section 1 so that we can try to resolve them. You also have the right to complain to the Data Protection Commission:

  • Website: www.dataprotection.ie
  • Postal address: 6 Pembroke Row, Dublin 2, D02 X963
  • Telephone: (057) 868 4800

11. Changes to this notice
We may update this notice if the application, casting or production arrangements change. The current version will be made available on the application page and will show the date it was last updated.